Reputation

Build your own reputation before defending a brand. The reputation of your character determines whether people will believe in the product you offer, the brand you stand for, and the idea you sell. Because trust is not built through presentations or speeches, but through consistency. People observe your decisions, your reactions, and your values long before they notice your results. And when they recognize integrity in who you are, they naturally become open to what you create. Who are you during the process, when the results haven’t arrived yet? Who are you when you believe no one is watching you?